Suzy Puppy - Only 6 Weeks To Live

The puppy trade is rife with unscrupulous breeders and dealers breeding and selling puppies solely for profit, with little or no consideration for the health or needs or the puppies or their parents.

Puppies from these low welfare breeders and puppy farms often suffer from serious illnesses and many suffer an early death, which is tragic for the puppy and heartbreaking and potentially costly for the family.

As part of their new P.U.P.S. campaign, the International Fund For Animal Welfare (IFAW) have made a thought provoking video in the style of a children’s toy commercial about the hidden horrors of the puppy trade.

Suzy is no ordinary puppy. Suzy comes with all sorts of hidden extras.

The short film depicts a young girl’s delight at her new toy puppy, but mirroring the grim reality of the puppy industry, she quickly discovers that her seemingly perfect pup is in fact suffering a great deal.

And don't think you can save Suzy by taking her home. All that does is line the pockets of the unscrupulous people behind her existence.

Although this film contains no actual puppy farm footage, some viewers may find the content upsetting, because sadly the puppy trade is just that.

How to avoid puppy farmed pups

Don't get puppies from pet shops, department stores, garden centres and other retail outlets, websites, newspaper adverts, classified ads, free ads and so on. No reputable breeder would ever sell a pup that way. And make sure you see the pup's Mum - no excuses.

Clarissa Baldwin, Dogs Trust Chief Executive said:

"Even a pedigree certificate or registration is not necessarily proof the puppy has been properly reared or bred. As a nation of animal lovers, we urge people to carefully consider where they get their dog from."

For more information about the puppy farming trade and how to avoid accidentally getting a puppy farmed pup, please see the Where's Mum? Campaign. You may also be interested to read What to look for when getting a dog.

Please spread the word and share this video. It really does get the point across in a way that words can struggle to achieve. Thank you.